The first culture, strategy and tech event for all Sky Betting and Gaming staff took place in July 2017. The challenge: launch an event to engage all staff with the latest initiatives, strategies and tech innovations. Promote an even greater sense of community and belonging at SBG. The solution: be true to the unique spirit of SBG's culture. Celebrate and formalise a set of values (ways of working) which are common to all areas of the business and which have driven success in the last 10 years. Create a playful look and feel which encapsulates the perfect balance of team games, social events, inspiring panel talks and key notes at the festival.