A state of the art fitness club with 3 dedicated studios featuring breath-taking panoramic projection screens, Bose sound and specialised room scents. Hosting a wide range of the most loved live & virtual group fitness classes including Yoga, Hiit, Body Pump, Combat and Spin. A unique & deeply immersive training experience, at an affordable price. The challenge: define the brand purpose, create a unique identity for all communications, art direction of studio projections, delivery of the first member acquisition campaign. The solution: design of a contemporary visual language flexible enough to carry a variety of fitness classes. The creation of a both a brand book and design guide for future club venue launches. A digital Refer a Friend scheme, Facebook advertising, Outdoor campaign, Direct Mail, and design of club entrance.