Sky's dedicated poker channel and gaming site targeted at poker players of all levels. The challenge: establish Sky Poker as a serious operator in the market, without alienating a core base of amateur players. The strategy: reposition the brand as THE place to improve your game and develop your instincts. Launching the Sky Poker School, introducing Chris Channing as our resident Pro, creating a new visual identity, channel branding, studio design, on-air promos and advertising. Creative production FOTW.