Sky Mobile

Sky's brand new mobile offering set to shake up the industry with rolling data, regular device swaps and quick syncing Sky + services. The challenge: working with FOTW, collaborate with ad agency Adam & Eve and branding agency V3 in the creation of a modular direct response campaign flexible enough to carry multiple brand RTBs and to be used on TV, online and in social. The solution: creation of an elegant animation featuring V3's spectrum lines and a new FOTW designed SIM card character. The launch phase of 'Say Hello to Sky Mobile' far exceeded acquisition projections and the network continues to grow ahead of target thanks to both WCRS's Tom Hardy campaign and to these, hard-working DR ads by FOTW.        

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