99 Club

The premise of 1% inspiration, 99% perspiration, was the idea behind the name for a society for advertising producers. A regular meeting of producers wanting to share information and expertise with like minded professionals in advertising. The challenge: create an identity and design language. The solution: a logo which can be used as speech marks to celebrate quotes from designers, artists and creatives with pertinent thoughts about the role and duty of producers.  

 
 
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